About Me

Hi, I'm Adina! I'm a social media art director with 8 years of experience in the fashion industry. My experience ranges from large scale brand campaigns directing photographers and celebrity talent, to in-person and virtual influencer partnerships, to scrappy in-house TikToks where I wear many hats (on-screen talent, art director, content creator and video editor). Passionate about fashion, social media, and brand storytelling, I excel at creating captivating content and bringing the brand identity to life across channels. With a background in both art direction and merchandising, I bring a strategic and creative approach to every project, delivering eye-catching and high-performing content. In the age of content, consumers expect authenticity and brands need to cut through the noise. From beautiful editorial shots to purposefully “imperfect” TikToks, I create to inspire, entertain and drive results. When I’m not working, you can find me hanging out with my rescue pup, wedding planning with my fiancé, or brunching with friends. I also love traveling, nail art, vintage jackets, concerts and a good espresso martini.