Summer Nomad Campaign
For the American Eagle's Summer '25 campaign, I was responsible for bringing the Summer Nomad tagline to life. I developed the creative direction for all paid media and social, including the hero fashion film and supporting static and video content. The concept; a "summer nomad" - the girl or guy who is anywhere and everywhere this summer. The execution; a fashion film for the TikTok audience--inspiring vignettes with fast paced transitions the Gen Z audience loves. TikTok loves a scene change, and so does the Summer Nomad. I developed shot lists for the shoot, provided on-set art direction, and guided post-production through visual mockups for the graphic design team and creative feedback for video editors.
