Hero CampaignÂ
Editorial Shoot
Influencer ContentÂ
#ExpressYourself Campaign ft. Derek Hough
The #ExpressYourself Campaign ft. celebrity dancers Derek Hough, Hayley Ebert, James Derrick & Miranda Derrick was all about self-expression through fashion, color, and movement. I directed photography, as well as captured and edited social-first video, showcasing movement, confidence, and self-expression. We further sustained the campaign by supporting with editorial imagery and video, as well as partnered with content creators on UGC showcasing color and self-expression through fashion. Content captured was used 360 campaign, including in an ad spot that aired nationally during the 2022 Grammy Awards.
