BBBSA Styling Series
Tan led the styling for Express's Big Brothers Big Sisters of America Partnership, empowering BBBSA Littles to dress confidently for their educational and career milestones. Over the course of a year, we captured content as Tan guided 10 Littles in mastering the art of dressing for success. Below are some assets from the most recent shoot where I art directed photo and captured social content.
New York Fashion Week x Express Icons
For NYFW, Tan France "crashed" the Express Design Studio for a fashionable, content-filled shoot. Content captured tapped into the NYFW mindset by speaking to fashion pop-culture, confidence, and trending social concepts, all while highlighting Express Icons - Express's most essential pieces. We selected Express Style Editors incentive winners (creators from our community program) to join in on the fun.
Express Insiders
We surprised real Express with a styling session with Tan France as a show of appreciation for being Express Insiders.
Style Editor Incentives
Express Style Editors who won content incentives were given opportunities to meet Tan France.
