Editor Pant Relaunch

For the "MVP" (Most Versatile Pant)'s re-launch, real customers (including associates!) were invited to an open casting Y2K-inspired shoot, leaning into the iconic 2000s style. Additionally, content creators were briefed to create authentic testimonials highlighted the versatility, fit, and quality of the iconic pant and we further activated with additional in studio/HQ content and a social giveaway sweepstakes on our holiday - National Editor Pant Day.

Launch Instagram Story

Social Videos

Influencer Content

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