#GRWM Holiday Campaign

This was Express’s first ever social-first holiday content creation campaign, themed “Get Ready With Me”, featuring creators such as Chris Olsen, Paige DeSorbo, Hannah Berner, and Rocky Barnes. With an all-star cast of 22 creators and an output of 45+ social videos over the course of 2 days, it was a record-setting shoot in terms of assets captured, as well as performance, including one of Express’s highest performing organic TikToks.

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